With New Year’s resolutions fresh on everyone’s minds, it’s time to revitalize your fundraising to maximize your organization’s potential over the coming months and beyond.
Your calendar may be completely ...
Welcome to AlumniFinder: Tools for the Modern Fundraiser
With New Year’s resolutions fresh on everyone’s minds, it’s time to revitalize your fundraising to maximize your organization’s potential over the coming months and beyond.
Your calendar may be completely ...
The economy is on everyone’s mind. What does a recession mean for nonprofit capital campaigns in 2023? Should you cancel your campaign plans or move ahead?
AlumniFinder’s success starts with our talented team! Each month, we highlight someone from our company to show you the people behind AlumniFinder.
In our latest TeammateFinder, we speak to Lisa Hassad-Chin.
Lisa has been with AlumnniFinder and its parent company, AccuData, since 2020. As an integral part of the accounting team, Lisa is responsible for monthly account reconciliations and reports, payroll, and assisting in annual budget preparation.
While working in the accounting department can be demanding, Lisa says that her team is incredibly supportive in helping her to reach her professional goals while balancing her busy workload with her home life and young family.
Lisa and her family’s favorite thing to do is take weekend getaways to Disney in Orlando. When they’re not busy on adventures, you can find them curled up on the couch watching their favorite movies.
However, the fundraisers are in a bind. Reaching out to everyone in their database would effectively push the campaign public before raising the necessary base funds. On the other hand, they don’t have the time or resources to manually go through each alumni profile in their database. Moreover, they may not even know who their wealthiest donors are.
Luckily, this is the situation for which nonprofit wealth screening was born. With more than ten years of wealth screening experience, AlumniFinder has seen the robust impact wealth screening and data-driven intelligence can have on nonprofit fundraising. This guide will explore the fundamentals of wealth screening for nonprofits. We’ll look at:
What Is Wealth Screening?
How Does Wealth Screening Help Nonprofits?
What Data Should Wealth Screening Include?
Wealth Screening
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But what do you do when your organization’s data is limited or incomplete? While you can certainly collect data by sending out surveys and forms to the contacts in your database, this process is often slow and ineffective in gathering the data most valuable to your nonprofit.
That’s where third-party data appends, buying data points to supplement your nonprofit’s existing records, can come in. With data appends, the sky’s the limit. This guide breaks down the various elements of the data append process for you to be able to append your nonprofit’s data with confidence and ease. We’ll look at:
As you read through this guide, consider the data you already have in your database. Ask yourself: What data points do we use the most often? Do these data attributes contain any errors, inaccuracies, or duplicates? What information would make our jobs easier and our outreach more effective? Your data appends will be more impactful when your existing data is clean, accurate, organized, and up-to-date.
Data appends represent a big unknown for many in the nonprofit sector. You probably have a sense that your nonprofit’s data is essential, but anything beyond a tertiary look can also be scary and overwhelming. In this section, we’ll answer all your burning questions about data appends and the data append process. Let’s start by addressing the elephant in the room: Why should nonprofits care about data?
For nonprofits big and small, data is critical in making smart fundraising and programmatic decisions.
I get it — numbers can be intimidating for someone who spends their workdays writing marketing materials for a company or teaching history to high school students. The great thing about board service is that anyone with a passion for the cause can get involved. You don’t have to be a full-time data analyst to leverage numbers in board service.
Regardless of your experience with data, I can’t stress enough how important it is to talk about — and act on it — in the boardroom. Too many boards overlook it simply because it can be difficult to filter through the numbers. But organized data can make your nonprofit much more effective. Boards can use data to locate areas in need of attention at the organization. They can then use it to make better decisions for the mission. After all, data-fueled decisions are most often the most impactful ones.
Some organizations proactively gather data. That doesn’t mean they necessarily gather the right data or know how to synthesize it to inform their work, though. That comes with time and research. To help, we’ll explore different ways your board can actually use the data your nonprofit tracks. We’ll walk through the following data-based strategies:
It’s okay if your board members don’t immediately understand the numbers they’re working with. What matters is that they spend time trying, so they can provide greater outcomes for the organization they serve. Let’s dive in!
Board members play a critical role in development. Boardable’s guide to board fundraising goes into depth about how board members contribute overall, and we’ll take a look at specifically how data can inform the fundraising strategies they choose.
Overall, tracking fundraising data empowers nonprofit boards to understand the most cost-effective fundraising strategies and eliminate inefficient practices.
The good news is that most boards already have fundraising tools to track the information they need. Your technology is only as useful as you make it, though. Leverage your CRM to track fundraising metrics across different channels, making it easy to pull reports to share with the board.
To do this efficiently, sync with your development team to determine what’s most useful to share with your board. Recently, I’ve seen a lot of boards talking about metrics like:
Understanding your organization’s fundraising successes and shortcomings is critical to your board’s strategies. They should always know what’s working and what’s not. They’ll be able to see things your development team might miss and make your acquisition and cultivation efforts more impactful.
When it comes to board service, few things are as important as how engaged people are in the work they’re doing. They’re volunteering their time and talent. The last thing you want is to bore them so much that they can’t wait for their term to be over.
Board chairs, among other leadership, can gain a sense of how engaged board members are in their work. They can use data as an indication of whether they’re fulfilling their obligations. Modern board technology makes this once tedious task surprisingly easy. Take a look at your board management system. You might be able to automatically track engagement metrics like:
You can take a look at the board as a whole or on a committee or individual level. The point is this: a board member’s involvement shouldn’t be assessed on one measure. Gathering a range of data points over time will better reflect their involvement. It helps you piece the puzzle together about whether they’ll want to stick around for another term and why.
Need more insight into whether board members are enjoying their work? Surveys can provide additional engagement data or help determine variables that caused changes in engagement metrics.
Data marketing is a powerful strategy that more marketing professionals are leveraging each day. It helps you make the most of every marketing effort. Share analytics with your board regarding how well your outreach is performing. They can use it to determine what types of messages resonate with your audience. For instance, you can share key metrics such as:
Looping the board into how your outreach is performing opens up the opportunity to get new perspectives. If some messages underperform, your board can collaborate and come up with various ways to improve future communications that your marketing team might not have considered.
Your board members don’t have to solely analyze data. They can also leverage certain metrics to liven up their outreach. Many great board leaders spend their time promoting the causes they’re devoted to. Data helps illustrate impact within this outreach. When shared with supporters, it helps establish a sense of trust in the organization. It points to your team as an effective steward of donations and strengthens your value proposition.
Metrics increase shareability, too. Data-infused content will inspire supporters to share the outreach with their networks, amplifying your messages. Who doesn’t love a good statistic? Board members should put thought into the claims they’re making and the metrics they’re using to back those messages up.
When posting about your organization, board members can:
Back up anecdotes with real-world data. When combined with firsthand experiences, board members can
strengthen
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