Did you know that an estimated $4-7 billion in matching gifts goes unclaimed per year? Matching gifts are a common way for organizations to engage their employees by allowing them to give right from their paycheck to causes they care about – making it beneficial for both companies and nonprofit organizations.

But when was the last time you asked your supporters if their workplace offers matching gifts?

Even if it was recent, there’s a possibility that you’re missing out on major donation potential as your supporters move around to different jobs.

Identify Donors with Matching Gift Programs

There are a few of ways that you can uncover matching gift opportunities at donors’ places of employment, each of which can help you gain more of these valuable contributions.

  1. Just Ask

Send an email to your database and have supporters help you do the work. Employees can ask their Human Resources officer if matching gifts are offered. Once verified, you can ask those donors to contribute monthly from their paychecks knowing that you’ll also get a bonus – a matching gift from their employer as well!

  1. Do a Little Digging

A quick online search can help you find some larger companies that offer matching gifts. The only trouble with this approach is that you’ll need to figure out who in your database is employed at these businesses. You might be able to sort that out using company email addresses if those are available.

  1. Make Life Easy

Perhaps the simplest way to find out which of your donors can support you with matching gifts is by asking AlumniFinder. Using our matching gift tool, we can help you access the $4 billion that is raised through matching gifts annually. Click here to find out how we can help you identify matching gifts.

In Conclusion

Keeping a steady stream of donations coming in is one of the most important things a nonprofit or higher education institution can do. It supports everything you are trying to do to create meaningful experiences for students and program participants. See how matching gifts can support your work today!

Gabrielle Perham

Gabrielle Perham

Gabrielle is the Director of Marketing for AccuData Integrated Marketing, AlumniFinder’s parent organization. She joined the organization in 2017 and brings more than 15 years of experience in nonprofit marketing and development, branding, communications, and digital marketing. She earned a B.S. in Marketing and an M.B.A in Marketing Management from the University of Tampa. Go Spartans!