Imagine how many more people you could reach with your cause if your nonprofit was featured in Google Search results. With the end-of-year giving season coming quickly, there’s never been a better opportunity for you to share what makes your nonprofit special. Google Ad Grants offer nonprofits up to $10,000 in donated search advertising every month. To get started, you’ll need a Google for Nonprofits account.
Setting Up Your Account with Google for Nonprofits
Signing-up for your nonprofit account is simple and easy through the Google for Nonprofits website. Eligible organizations must hold a 501c(3) status. In educational institutions, only the philanthropic departments of a university are qualified.
Google for Nonprofits gives many benefits beyond free advertising, including access to mobile fundraising, on-call support from Google, extra email storage space and more.
Applying for Google Ad Grants
Once you’ve secured your Google for Nonprofits account, qualifying for Google Ad Grants is simple. You’ll need to be signed in to your nonprofit account to sign up. You’ll also need to select the type of account you would like to use – either a full Adwords account or Adwords Express account. For greater flexibility and capabilities, a full Adwords account is recommended. Adwords Express accounts are ideal for individuals who want to be less involved in the day-to-day management of Adwords campaigns. Remember that either way, you’ll need to login to your account at least once each month and manage it actively in order to continue receiving your grants from Google.
Creating Your First Adwords Campaign
Within your Adwords account, some of your options will be limited. You can exclusively show your Adwords across the “Search Network Only” option and you will be limited to the maximum budget you can choose ($2/day) for keywords. However, even with the more limited selection, your Adwords grant can help you drive more traffic to your nonprofit website. You can choose relevant keywords to your organization and create successful search result ads that help more people find and engage with your cause. When setting up your campaign, be sure that you choose a relevant landing page for maximum impact when sending visitors to your website.
If you need assistance setting up your first Adwords campaign, your Google for Nonprofits account includes on-call support services. Google representatives are wonderful at helping you understand and manage their products, so don’t hesitate to reach out to them.
AlumniFinder is also here to help you with your digital marketing efforts! We offer services to help you reach new audiences with display advertising and Facebook advertising. When you want to extend your reach past Google Adwords, contact us for more details.