Do you know the lifetime value of a donor to your organization? With Americans donating hundreds of billions of dollars to causes every year, it’s a question that directly affects nonprofits. Tracking donor engagement ...
Top 4 Ways Universities Use Social Media
Universities are increasingly turning to social media to connect with alumni.
And alumni like me are reaching out using social media to connect with old university classmates for business networking opportunities, to plan ...
4 Things You Should Know About Every Fundraising Prospect
The fundraising community is crowded. For every prospect, there are umpteen nonprofits jockeying for donations. It’s a competitive landscape. If you want to guarantee that your organization can make a lasting impression ...
Do you know what your current donor base looks like?
As a nonprofit, continuing to grow your donor base is quite possibly your first and last concern. There’s no such thing as having too many donors, and the task of retaining established ones come with a separate set of ...
How to Capture a Baby Boomer’s Attention
While Baby Boomers may have been overtaken by Millennials as the largest segment of the U.S. population, don’t count them out when soliciting donations.
Retirees are expected to donate $6.6 trillion cash and $1.4 trillion ...
Five Methods to Establish Lasting Relationships with Millennial Donors
In June 2015, the United States Census Bureau™ announced that Millennials had overtaken Baby Boomers as the ...