After the madness of Thanksgiving, Black Friday & Cyber Monday, #GivingTuesday arrives just in time to shift consumers’ focus from buy, buy, buy to give, give, give.
When #GivingTuesday was founded in 2012 by the ...
Are You Taking Advantage of Matching Gifts?
Did you know that an estimated $4-7 billion in matching gifts goes unclaimed per ...
4 Steps to Boost Your Monthly Giving
Let’s do some math for just a minute: the average monthly online donation is $42. Multiplying that by 100 donors = $4,200 a month.
Now, we multiply by 12 months in a year: $50,400.
What could you do with $50,000 a year? ...
3 Notable Nonprofit Campaigns from 2018
One of the most interesting things about the nonprofit space – and fundraising particularly – is how it can reflect the moment or the culture of the time. One can discover a culture’s priorities, notice important ...
Changing Nonprofit Speak to Make an Impact
We all know that nonprofits love to present things in a certain way: with statistics and metaphors. However, is this really the best approach to get people to support your important work?
The Problem of Metaphor
With so ...
5 Nonprofits with Excellent Story-Telling Strategies
The difference between growing your organization and missing out on valuable support is all in how you present your organization.
The most powerful edge nonprofits and universities have over other sectors, especially for-profit ...