Blog: Tips, Trends & Tactics

Nonprofit organizations and university departments are often strapped for budgeting, and on top of that it may seem counterintuitive (especially for those who have less experience in fundraising strategy) to spend money in order to bring in higher donation amounts. However, with proven techniques and the right set of tools, a little investment in fundraising […]

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The ability to reach your donors and supporters is critical in order to attract new major gifts and meet fundraising milestones. There are a variety of different ways you can find donor information, so today we’re going to discuss the following options: Internet Research Search Service Batch Updates Database Scoring Each of these comes with […]

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CHARLESTON, S.C. – AlumniFinder, a leading locate and research solution provider, announced today the release of AlumniFinder Online. This new platform is home to AlumniFinder Search, a tool powered by LexisNexis data, which is designed specifically for nonprofits and universities to find data on donors and lost alumni. AlumniFinder spent months surveying nonprofit and university […]

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Between all the hectic day-to-day, some nonprofits miss-out on opportunities to bring in more donations. Here’s a few simple strategies to lift your fundraising. Set up recurring donations. Donors who set up monthly giving donate 42% more per year than a one-time donor. The value of a recurring donation program for your nonprofit can’t be […]

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Keeping your best donors is a vital part of ensuring the success and continued growth of your nonprofit or university. These champions help keep the lights on, and more importantly, help you make a difference in the lives of the people you support. While email fundraising is a great way to make the “ask” when […]

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Spring is right around the corner, and with it comes phone-a-thon season. Many nonprofits and universities use this proven strategy to gain worthwhile fundraising dollars for their programs throughout the year. Phone-a-thons can bring in valuable income for all kinds of nonprofits – for example, even a local hospital uses this strategy to continue funding […]

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In the nonprofit world, there are so many different ways to go about fundraising that it can make your head spin! While every development professional has some tried and true strategies for raising donations, a few good tools can make a difference for your cause or university. Here are seven of our favorite fundraising tools […]

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Pretty soon, couples throughout the United States will be seeing hearts and flowers. How can you, as a nonprofit, add to the experience? There are plenty of unique ways you can encourage romance and giving back as the holiday approaches. Well-timed Valentine’s Day nonprofit campaigns can lead to extra support for your cause throughout the […]

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Now that we’re off into 2017, it’s important to plan for the year ahead. Finding prospects for your fundraising campaigns and identifying your best supporters are two great ways to begin, but here are some additional resources to help start off the year right: How to Create a Strategic Fundraising Plan That You’ll Actually Stick […]

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It’s December, and you know what that means: time to start planning out New Year’s resolutions to attempt in the coming year. While doing this in personal life seems second-nature to most, setting New Year’s resolutions professionally can help you develop good new habits and shed off some tired or inefficient practices as your organization […]

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Data gives you insights into your supporters, giving you the ability to identify who your donors are and how to reach them. See part 1 of this series with additional tips by clicking here! To use your data to your best advantage, follow these tips: Opportunize matching gifts. Perform prospect research. Track your data. 4. […]

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Your donor data is the insight that you have into your supporters. It tells you who your donors are and how best you can reach them. That’s why data-driven marketing is important; it takes these insights into consideration so that you can create the most effective appeals for your donors. Data deteriorates at a rate […]

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#GivingTuesday is coming up at the end of the month, and with it your chance to gain valuable donations for your organization! AlumniFinder has developed a #GivingTuesday Toolkit to help you make the most of this giving movement. While there are strategies you can use to create a successful social campaign included in the toolkit, […]

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Yesterday, we started sharing strategies for using donor data is the means to identifying top prospects for your organization. You can read the first post here. In this follow-up post, we’ll share two more strategies: 1. Clean up your donor database. Now that you know your goals, your indicators, and your tools, it’s easy to […]

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Donor data is the means to identifying top prospects for your organization. Not only is it vital for better understanding your donors, but it’s also a no-brainer when it comes to communicating with and marketing to your supporter base. Donor data is the fact-based information that you can analyze to identify promising donor prospects and […]

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People who are six feet under sometimes do pretty funny things, including giving a donation to your nonprofit. With Halloween coming up quickly, it seems like the best time of year to talk about what to do when the dead are still donating to your cause. It’s a weird sensation to sit at your desk […]

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Imagine how many more people you could reach with your cause if your nonprofit was featured in Google Search results. With the end-of-year giving season coming quickly, there’s never been a better opportunity for you to share what makes your nonprofit special. Google Ad Grants offers nonprofits up to $10,000 in donated search advertising every […]

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Here’s a startling statistic that points out the need for your nonprofit organization to do a better job with donor engagement. According to a recent study by Abila, nonprofits lose 57% of donors each year, and more than $25 billion in donations is at stake. That represents significant donor churn and missed opportunities by nonprofits […]

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Donor acquisition is typically in a constant state of flux. It’s no secret that new donor acquisition is critical to the sustainability of any non-profit organization, but let’s not ignore the other key area for growth…donor retention. Studies show that once someone has made a donation, the likelihood of them donating again becomes greater. Wouldn’t […]

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From annual fundraising campaigns to monthly mailings to update supporters on recent activities, direct mail provides an essential way for educational institutions and nonprofit organizations to communicate with their donor base.  Here are 5 ways to ensure you are maximizing results from any direct mail effort: 1. Establish a Clear Objective Determine whether you are […]

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Elections can serve to unite and divide people according to social issues and causes with an increased awareness in the upcoming months as the turbulent primaries and elections near. Whether you’re a fan of Hillary Clinton or a Donald Trump supporter may depend on their stances on one or two specific issues important to you. […]

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One of the truisms in fundraising is to think like your donors, and you’ll be more likely to succeed at capitalizing on loyalty and goodwill.  The goal of every foundation is to convert annual giving to deeper connections that result in lifelong relationships between alumni and alma mater. Here are six relationship-building trends to be […]

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Now, it’s no mystery that social media is king when it comes to grabbing the attention of consumers. The enchanting force of these media giants has billions of people under its spell and countless advertisers marketing their messages on these often saturated platforms. With so many hands in the pot, we are always looking for […]

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As one of the most cost-effective and fastest ways to engage with donors, email marketing proves to be the glue that binds any prosperous multi-channel fundraising campaign together. Email can propel success even further than just employing a single medium. Communicating with current or potential donors across multiple channels simultaneously will increase the chances of […]

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Do you know the lifetime value of a donor to your organization?  With Americans donating hundreds of billions of dollars to causes every year, it’s a question that directly affects nonprofits.  Tracking donor engagement is crucial to understanding your donors and developing an accurate picture of who will donate in the future. It’s important to […]

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Universities are increasingly turning to social media to connect with alumni. And alumni like me are reaching out using social media to connect with old university classmates for business networking opportunities, to plan reunions and to hear the latest news about the their alma maters. Here are the top ways higher education institutions are harnessing […]

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The fundraising community is crowded. For every prospect there are umpteen nonprofits jockeying for donations. It’s a competitive landscape. If you want to guarantee that your organization can make a lasting impression on the prospects you encounter, you need to get to know them as soon as you can and continue to learn more about […]

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As a nonprofit, continuing to grow your donor base is quite possibly your first and last concern. There’s no such thing as having too many donors, and the task of retaining established ones come with a separate set of challenges. There’s all kinds of ways to reach new donors, but do you really know what […]

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While Baby Boomers may have been overtaken by Millennials as the largest segment of the U.S. population, don’t count them out when soliciting donations. Retirees are expected to donate $6.6 trillion cash and $1.4 trillion in volunteer services during the next 20 years, according to a report released recently by Age Wave in partnership with […]

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In June 2015, the United States Census Bureau™ announced that Millennials had overtaken Baby Boomers as the largest living generation in the U.S.; their population currently estimated at a staggering 83.1 million. Worth $600 billion in annual spending power 1, Millennials have more than 1.6 million registered nonprofit organizations representing causes they may choose to […]

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Fundraising is the life blood of nonprofit organizations. Without successful fundraising, a nonprofit won’t be able to provide services and programs. Fundraising will always be a challenge, but targeting your ideal audience, doesn’t have to be a roadblock. Inaccurate and ill-formatted contact information can significantly reduce the success of your nonprofit fundraising initiatives. By applying […]

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As a creature of habit, much like most of us are, I have preferences in my day-to-day activities that are very predictable should you examine my spending patterns. Whether my choices are need-driven, based on an emotional connection, or simply convenience of location; I dine, shop, and spend the same way month after month. This […]

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