From demographic profiles to predictive models, AlumniFinder’s suite of marketing analytics offers distinct solutions that you can access based upon your specific development or fundraising needs. Each offering is fully supported by the AlumniFinder Data Science Team, who will help you interpret the results and apply the intelligence to future campaign initiatives. Rely on marketing analytics to:
- Learn more about your current alumni/donors
- Find prospective donors that look like your most frequent, high value supporters
- Target ask amounts to the appropriate audience
- Make effective use of development budgets while reducing mailing expenses
SnapShot Descriptive Profile
The Snapshot Descriptive Profile statistically analyzes your best donors against compiled data assets and creates a profile report detailing what makes them different from everyone else in your prospect universe. Using this automated service, within minutes, your donor base is matched against our comprehensive database to create a customized market penetration analysis. The strength of SnapShot lies in its ability to provide up to 28 consumer demographic overlays, revealing more information about your donors, so you can communicate and fundraise more effectively.
The predictive Response Model compares two groups of data, such as donors and non-donors or subscribers and non-subscribers, and builds a statistical algorithm that can be used to find more prospects that are likely to complete the desired action. This automated solution provides a detailed report about what’s significant in making your two groups different. A scoring solution is included that can be used for donor prospect universe counts and list orders.
Ask your AlumniFinder Account Representative for details about how to get started with your DonorView model today.