Reach your alumni, donors and prospects to build brand awareness and enhance your fundraising efforts using Direct IP targeting digital display ads. With Direct IP targeting, AlumniFinder matches the postal address data of your donor or alumni database to our IP address database.
From there, a household will see your digital display ads delivered wherever and whenever they go online. This type of audience targeting can actually achieve 100% reach and zero budget waste, giving you the best performance for your budget and improving your chances of engaging your valuable donors.
Contact AlumniFinder today to learn more about enhancing your fundraising efforts with digital display ads using IP targeting and IP retargeting.
- Direct IP Display Targeting
Reach your alumni, donors and prospects online with more than one million websites that include 30-50 billion advertising impressions per day available for direct IP display targeting. Campaigns launch quickly and real-time reporting is provided.
- IP Zone Display Targeting
IP Zone Display Targeting groups demographic and geographically-based delivery points, so you can reach a larger group of donors, alumni and prospects to saturate your message digitally. Digital display ads are shown to alumni or donor groups within a specific geography.
- Email + Display for a Multi-Channel Approach
We’ll combine digital banner ad delivery with your email campaigns to create stunningly visual connections for your target audience. Once your email campaign deploys, your targeted audience will begin receiving display ads on the sites they visit while online. This strong multichannel fundraising effort will resonate with your nonprofit or alumni audience.
Digital retargeting increases your response rate and engagement, improving your fundraising efforts! Be seen more frequently by donors and alumni who are online. AlumniFinder’s creative development team can assist you in designing stunning digital display ads to use in your IP targeting campaigns. Using our industry best practices, we’ll work with you on copywriting, image selection, and branding to create digital display ad banners that grab attention and captivate your audience.