Do you often find yourself struggling with data quality issues instead of focusing on your primary goal of raising money? This is a common problem. After all, K-12 development work requires you to efficiently recruit new students and remain in contact with alumni, while identifying which parents, friends and alumni are most appropriate for solicitation. Then, there’s always the question of how to keep track of alumni – ranging from recent to long-lost graduates.
AlumniFinder’s K-12 Experts Can Help Guide You
Since 2001, AlumniFinderTM has helped many of the country’s leading K-12 schools recruit students, clean and enhance alumni databases, and target individuals with the capacity and propensity to donate. From data enhancement and hygiene, to research and privacy solutions, AlumniFinder has extensive experience with a broad range of development needs. Our knowledgeable team of experts can help guide you through the process of address verification, list acquisition, and data hygiene and enhancement. AlumniFinder can even maintain your alumni contact information and find donor prospects – as well as analyze what is currently contributing to your fundraising success and how to better solicit in the future.
Cranbrook Schools Increases Enrollment with Targeted Marketing Effort
The Cranbrook School, located in Bloomfield Hills, Michigan is one of the leading college-preparatory boarding and day schools in the country. With the goal of expanding enrollment in the upcoming school year, Cranbrook turned to AlumniFinder to develop a targeted list of potential students to invite to the school’s upcoming Fall Open House. Cranbrook and it’s AlumniFinder account team developed a targeting strategy and mailing list that met key criteria, for example households with children 12-15 years old living at home, in selected Chicago metro zip codes with a net worth of $500,000 or more.
After successfully delivering the data Cranbrook needed, AlumniFinder was able to help make the school’s fall open house campaign a success – and even achieved very low return rates.