NCOALINK®
Produce stronger direct marketing results and receive postal discounts of up to 20%, by keeping your donor information current.
Delivering the right information to the right person. It's the first step to finding new and keeping current donors. But, with over 40 million Americans changing their addresses annually, maintaining a high-quality mailing list isn't easy. That's why AlumniFinderTM recommends performing a United States Postal Service (USPS)® certified NCOALink ® (National Change of Address) process on a regular basis. This solution makes electronic change-of-address information available to mailers in order to help reduce undeliverable mail even before it enters the mailstream.
But while running your files through NCOALink processing is a start, it often isn't enough. The addresses you work with first need to be standardized to obtain the highest possible match rate. Additionally, a variety of supplementary services can help you improve your campaign results and reduce costs.
The experts at AlumniFinder understand that standardized and corrected addresses are the best option when it comes to consolidating donor history. With certified tools that help increase campaign ROI and qualify you for postal discounts of up to 20 percent, AlumniFinder's Data and List Hygiene solutions will help you ensure that your message reaches the right person every time. Plus, AlumniFinder will work with you to create the right hygiene program for your development situation and customize our tools to your specific marketing needs. We can help:
- Ensure that your mailing addresses are accurate to maximize deliverability per USPS® standards and improve campaign efficiency
- Verify that the physical addresses, phone numbers and email addresses are consistent with the individuals targeted by your marketing campaigns
- Conduct regularly-scheduled address hygiene to meet USPS requirements and qualify for postal discounts
- Ensure that your records are carrier-route coded and have bar codes to qualify for deeper discounts
- Reduce postage costs and increase campaign response rates through better targeting
ADDITIONAL DATA & LIST HYGIENE SPECIFICATIONS |
| NCOA Link® |
NCOA provides mailers with new addresses for people that have moved in the last 48 months. This service is provided by a
licensee of the USPS. NCOA provides CASS output, Address Standardization, Zip+4, Zip Correction and Carrier Route Coding. NCOA meets
Move Update requirements and helps prevent mailers from accruing additional mailing costs. |
| CASSTM System |
The CASS process includes Address Standardization, ZIP Correction, ZIP+4 Appending, Carrier-Route Coding, Delivery
Point Coding, Error Message Code, CASS Report and NDI Report. The ZIP+4 directory is updated on a monthly basis to provide the most
accurate data available. |
| LACS Link® System |
LACS enables mailers to update their lists when addresses have been converted by local authorities. LACS improves
deliverability and enables mailers to identify potential duplicates between name and address records that have the original address,
and those that are already using the new converted address. |
| Delivery Sequence File Second Generation® (DSF2)® |
DSF2 improves the delivery of mailings by validating and standardizing an
incoming address utilizing the USPS database, which allows validation of all 145+ million delivery points. DSF2 processing is based
on an USPS-approved matching process. Addresses are identified as business versus residential delivery points, and Pseudo Delivery
Sequence Numbers for walk sequence postal discounts are provided. DSF2 processing also attempts to correct, standardize, and verify
that the addresses on a mailing list are deliverable and provide a Deliverability Index Report to help mailers decide whether to mail to
a specific address. |
| Deceased Processing |
Deceased processing enables mailers to eliminate deceased individuals from their mailings prior to a
promotion. This prevents unwanted mail from being sent to members of the deceased's household. Our file contains the names of
over 40 million deceased individuals. When compared against other files, it typically helps to identify from one to three percent of the
individuals in a file as being deceased. |
| Prison Suppression |
Our prison file is compiled from records obtained from correctional departments, and probation and parole
authorities. In a single process, we are able to suppress addresses of all U.S. federal prisons, state prisons, county correctional
facilities and city jails. |
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Learn More About NCOA Today:
NCOA
Just $199 for NCOA service with any AlumniFinder Total Hygiene Solution.*
Unlimited NCOA for just $500/year!*
Sign up now and get unlimited NCOA on all of your records for just $500/year.
For more information on this offer, fill out the form above or call 888.732.0581.
* Offer expires December 31, 2011 and cannot be combined with any other offers. One offer per person per order. Minimum orders may apply. Database restrictions apply. Offer not valid on previously quoted pricing.
NCOALINKM AT-A-GLANCE
The Challenge
- Ensure the highest deliverability rate for your direct marketing campaigns
- Achieve maximum postal discounts
- Track lifetime client activity
The Need
- Reach the right people at the right addresses
- Use standardized, CASS-certified records
- Streamline your mailings by meeting USPS Standards
The Bottom Line
- Conduct regularly-scheduled address hygiene to meet the USPS requirement that qualifies you for postal discounts
- Receive deeper discounts when your records are carrier-route coded and have bar codes in place
- Reduce your postage costs and help increase your campaign response through better targeting