DonorView

Those first steps toward gaining an understanding of your alumni can be daunting. But figuring out where to begin doesn't have to be difficult.

You can easily produce a broad statistical profile of your donors as a group.

Within AlumniFinder's DonorView, your donor list is matched against our comprehensive database to create a descriptive report including up to 46 demographic, behavioral, financial and lifestyle characteristics. This gives you a much better understanding of your donors and the insight you need to find more just like them.

• A report profiling your donors across up to 46 key data points
• Data that provides insights to help you analyze your alumni list in order to find potential donors just like them
• The ability to purchase the data included in the report for inclusion in your CRM or alumni database

Potential to reduce marketing costs and improve response rates

How much to ask your donors for is the difference between meeting your fundraising goal and coming up short of what you need to raise. Past giving amounts are helpful, but they fall well short of helping you understand which one of your donors can give more and which ones have reached their limit.

Dig Deeper and Get to Know Your Customers

DonorView enables you to segment existing donors so you can develop effective campaign management, increase giving levels, create loyalty programs and other donor-focused strategies. Your direct mail, phone and face-to-face campaigns will be based on statistically relevant data insights that help you focus on your most profitable donors. You may also improve campaign efficiency as you bypass unproductive donors while marketing to your best prospects.