Those first steps toward gaining an understanding of your alumni can be daunting. But figuring out where to begin doesn't have to be difficult.
Within AlumniFinder's DonorView, your donor list is matched against our comprehensive database to create a descriptive report including up to 46 demographic, behavioral, financial and lifestyle characteristics. This gives you a much better understanding of your donors and the insight you need to find more just like them.With DonorView you get:
How much to ask your donors for is the difference between meeting your fundraising goal and coming up short of what you need to raise. Past giving amounts are helpful, but they fall well short of helping you understand which one of your donors can give more and which ones have reached their limit.
DonorView enables you to segment existing donors so you can develop effective campaign management, increase giving levels, create loyalty programs and other donor-focused strategies. Your direct mail, phone and face-to-face campaigns will be based on statistically relevant data insights that help you focus on your most profitable donors. You may also improve campaign efficiency as you bypass unproductive donors while marketing to your best prospects.