There are plenty of online resources for finding genealogical documents. One of those resources is The Social Security Death Index (SSDI). Provided by the Unites States Social Security Administration, the SSDI can help universities, schools or ...

Budget season is upon us. With a rapidly changing media landscape, many marketers are re-evaluating how they allocate their marketing dollars. How is your budget changing for 2012? Will you take back TV dollars? Spend on social? ...

Do you include direct mail in your marketing mix? Are you planning on sending more direct mail in 2012?  With the USPS announcement of the postage hike effective January 22nd, 2012 a number of large direct ...

Make sure you Track and Segment Your Data first. You’ve committed to running a new annual giving campaign but you’re not entirely sure how to manage it or obtain new donors.  The first thing you should ...

AccuData participated in this year’s Hearst Analytical Challenge.  There were over 500 teams worldwide, including leading colleges and universities.  Sponsored by the Hearst Corporation and judged by the Wharton School of Business, the competition’s objective was ...

Did you know non-profits could loose their mail discounts because of the USPS’s cost cutting measures? New legislation would gradually lower the discount on postage rates nonprofits have been receiving since 1951. According to the “Postal ...

At AlumniFinder, we focus our energy helping our clients retain the donors that they have, while helping search for new donors so as not to burden current ones. Fundraising is hard. It’s like panning for gold. ...

 We have some national organizations that are relatively new to applying predictive models to their fundraising campaigns. It is not uncommon to observe them pre-deciding markets without considering regional cultures.  Consequently, their fundraising efforts often excel ...

Day one as CEO of AccuData.   I open my front door, full of anticipation of what the day would bring. All of a sudden a red, black and yellow object flashes by my eyes, narrowly missing ...

Cause-related marketing is arguably one of the first “fields” that brought the non-profit and for-profit worlds together for mutual benefit. Most marketers credit the partnership between Marriott Corporation and the March of the Dimes, with originating, ...