Cell Phone Append Service
In today's market, where land line usage is steadily decreasing, marketers are searching for ways to add mobile phone numbers to their donor databases. By providing access to one of the nation's largest databases of mobile numbers, AlumniFinder's Cell Phone Append Service gives you an important alternative means of staying in contact with your donors.
Demographic Append Service
Without key demographic, psychographics and lifestyle information about your donors, it is difficult to develop targeted marketing strategies to effectively reach them. AlumniFinder's Demographic Append Service helps you gain a clear understanding of the household income, age, occupation, mortgage amount, education levels, presence of children and other lifestyle characteristics of your donors. We offer more than 500 demographic, psychographic, email and lifestyle elements through our append service.
Deceased Individual Flag Append Service
To ensure that the names of deceased individuals are removed from direct marketing
lists prior to a new mailing campaign, marketers can use the Deceased Individual Flag Append Service. This prevents unwanted mail
from being sent to members of the deceased's household. Our file contains the names of over 40 million deceased individuals. When
compared against other files, it typically helps to identify from one to three percent of the individuals in a file as being deceased.
Part of this service is the Anchor's Deceased Probability IndexTM, and approach accurately identifies only those individuals' names that
should be suppressed and removed from a mailing list. This not only improves your response rate, but also lowers costs, and can help
improve a company's image by showing sensitivity to this important issue.
DOB Append Service
Our Date of Birth (DOB) Append Service enables you to update your database with valuable age information.
Email Append Service with a Welcome Message Deployment
To help strengthen new donor relationships and support a cost-efficient
communication strategy, AlumniFinder offers organizations an Email Append Service. By first identifying a donor's email address,
the service then sends an opt-in, permission-based message to an individual. Once a response is received, the service appends the
appropriate email address to the original donor record.
People At Work
To help identify new donors and find out who qualifies for a matching gift, People At Work can append title and employer information based solely on name and home address. We have helped hundreds of non-profits identify where their donors
and prospects work as well as who might qualify for a matching gift. Through this service we have increased Annual Giving through matching gift companies without increasing the burden on donors.
Phone Append Service
Clearly, maintaining accurate land line telephone numbers is also essential to staying in contact with your
donors, even if you don't actively telemarket. Our Phone Append Service typically delivers a 35 to 65 percent match rate accuracy
for most consumer files. We do this by using the name and address criteria of your donor file and matching it against comprehensive
consumer files. The result of the process is an output file that has been updated to include current phone number information,
including updated area codes on matched records. If you select the optional Do Not Call (DNC) service, we will also append a code field
telling you which DNC database the client is currently listed in, including Federal DNC, selected State DNC, and the Direct Marketing
Association Telephone Preference Service (DMA/TPS).